The John Day Engineering Story

  • Agricultural Sales
  • Haulage
  • After Sales

John Day Engineering was established in 1985 by John Day with the acquisition of the ‘Welford Engineering Company’. The company has steadily expanded over the years and has built a large and loyal customer base through exceptional customer service, honestly delivered and competitively priced. In 1990, John Day Engineering were awarded a Zetor tractor franchise for Berkshire and later expanded into Hampshire, Wiltshire and Oxfordshire. In 2020, John Day Engineering were very proud to have been awarded the Case IH Agricultural franchise. The company now offers an after sales service and extensive spare parts list for all plant and machinery makes and models in addition to the transportation of farm machinery, plant and abnormal loads. Today, John Day Engineering employs a professional team of staff dedicated to providing a first rate service to all our customers, big and small.

Meet The Team

Chris Day

Chris has over 30 years experience in the agricultural industry, having worked on farms and for a large machinery manufacturer before graduating from Harper Adams Agricultural College and joining the family business. Chris now looks after the Sales and transport operations of John Day Engineering.

Robin Day

Robin has a vast experience in the agricultural machinery industry, carrying out an apprenticeship with a large machinery dealership, before working for a manufacturer, and setting up the business some 30 years ago with Chris and their late father John. Robin has over 40 years experience in the Farm Machinery industry and now looks after the After Sales side of John Day Engineering.


Sales Team - Iain Muir

Iain comes from a farming background, having completed an apprenticeship with a large dealer and worked for many years in the aftersales side of the business. With his immense technical experience, Iain is now in our agricultural sales department. Iain can be contacted on 07387 107222.

Sales Team - Granger Challis

Granger has been in agriculture since he was 10, having worked on farms and workshops. He comes from building his own agricultural contracting firm for 8 years gaining valuable experience in all aspects of agricultural, groundworks and forestry work, developing a good understanding of the whole sector. Agriculture has been a passion of his since he was young. In his spare time he enjoys restoring and playing with tractors, timber lorrys and steam engines.


Transport Manager - Darren Jukes

Darren has extensive knowledge of delivering farm machinery/plant all over the UK and in Northern Europe, he had previously driven one of our drawbar outfits for over 6 years so understands the industry well.

Aftersales Manager - Grahame Coote

Grahame joined the team in April 23 with over 24 years of automotive aftersales experience and is looking forward to learning everything the agricultural world has to offer.


Parts Team - David Vaughan

David has a wealth of experience previously working in other agricultural machinery stores, he joined us in September 2019.

Parts Assistant - Frank Stenvert

Frank has been with John Day Engineering for 2 years and looks after the Ifor Williams Spare Parts, so if you have any possible enquiries, please feel free to contact him for any of your requirements.


Service Assistant - Annie Mead

Annie has worked for John Day Engineering for 4 years and has an extensive agricultural background. She ensures the smooth running of our after sales, support and service departments, as well as helping the Haulage team.

Agricultural Sales

  • Machinery
  • Trailers
  • Balers / Wrappers

With over 30 years experience in the agriculture industry, John Day Engineering offers Berkshire, Hampshire and Wiltshire the best possible farming machinery options on the market with an experienced team to support the ongoing running of your plant.

Case IH Dealers

  • Case IH Agricultural franchise

John Day Engineering hold the CaseIH Agriculture dealership , offering Berkshire, Wiltshire and surrounding areas a range of tractors from the 55HP Farmall A up to the massive 600+ HP Quadtrac and Harvesting equipment. We also hold an Iseki dealership offering a range of ride on mowers through to compact tractors.


  • Agricultural
  • Nationwide
  • Unusual Loads

We specialise in the haulage and distribution of agricultural machinery and plant throughout the UK. We operate a dedicated haulage service to various UK suppliers. Our trailers are bespoke engineered to offer the best possible transportation solutions for your abnormal or unusual loads.

After Sales

  • Servicing
  • Spares
  • Parts Dept

Our workshop is equipped to service and repair machinery from any manufacturer. For customers in central and southern England we provide on site servicing and repair. We stock parts for plant and machinery for all our franchised manufacturers. In addition we can order parts for any manufacturer providing they are still available.

Berkshire Trailer centre

  • Ifor Williams Trailers
  • Main Dealer

John Day Engineering are proud to announce we are a main dealer for Ifor Williams trailers. We hold stock of various Ifor Williams trailers. Whether it's domestic or commercial use, a trailer for a holiday or leisure activity, or horsebox to transport your horse, we can offer the best trailers at the best prices.

Iseki Main Dealer

  • Ride-On Mowers
  • Zero Turn Mowers

We are pleased to announce that John Day Engineering can now offer the range of Iseki mowers. ISEKI mowers are leaders in high quality design, performance and reliability with the ability to cut and collect come rain or shine leaving a superior finish. Supreme operating comfort and capability make these mowers the best choice for commercial and private users alike.